webinar register page

Webinar banner
Horizon DX
Horizon DX: learn best practices in creating lifelong fans out of customers with the power of digital experiences. Not just another virtual event or webinar reading off presentation slides. 

Join David Meerman Scott, business growth strategist, entrepreneur and bestselling author, as we learn about his latest book Fanocracy, Dynamic Yield's VP of Program Strategy & Insights, Nathan Richter and ASICS' Director of Marketing Technology Programs, Melanie Sisk, for a conversation about leveraging personalization for better digital experiences.

Oct 27, 2020 01:00 PM in Eastern Time (US and Canada)

Webinar logo
* Required information

By registering, I agree to the Privacy Statement and Terms of Service.



David Meerman Scott
David is an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant), and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (successfully sold to Stratasys in mid-2014), his current portfolio of advisory clients includes HubSpot, where he has served since 2007, (successful IPO in 2014), digital selling firm Vengreso, Mynd, Harmony, YayPay, SlapFive, ExpertFile, and InstaViser as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount. He is also a strategic limited partner and advisor to Stage 2 Capital, a go-to-market venture capital fund investing in and advising companies scale sustainable revenue and healthy growth.
Nathan Richter
VP of Program Strategy & Insights @Dynamic Yield
Nathan Richter is the VP of Program Strategy & Insights for Dynamic Yield. He’s been working in the digital commerce and personalization space for over two decades. With experience leading teams and innovation at a number of brands – including URBN, QVC, and David’s Bridal – as well as managing multiple strategic consulting practices at SaaS technology companies, Nathan brings a unique and valuable perspective to the organization.
Melanie Sisk
Director of Marketing Technology Programs @ASICS
Melanie Sisk is the Director of Marketing Technology Programs at ASICS Digital, a division of ASICS tasked with developing direct-to-consumer personalized experiences to customers. Leading a team based out of Boston, MA, she's responsible for delivering scalable marketing technology solutions globally to ASICS, Onitsuka Tiger, Haglofs, and ASICS Runkeeper. Previous to ASICS Digital, Melanie has over ten years experience in digital marketing, working in similar global roles for adidas Groupe, Reebok, and W.L. Gore and responsible for marrying business objectives with digital solutions.